Make The Shift
that changes everything
Coaching for ambitious leaders, teams, and individuals ready to elevate their performance and impact.
Hi, I’m Vicki Thompson Groff.
After 10+ years coaching executives, leaders, and teams, I’ve learned this: the right shifts change everything. If you’re ready to gain clarity and make bold moves, I’m here to help.
What I Offer
Executive, leadership, and performance coaching customized to boost your confidence, accelerate career transition, and drive impact without burnout.
1:1 Coaching
Custom-designed programs to equip leaders at all levels with the skills, tools, and personal playbook to perform at their best and lead with impact.
Leadership Development
Build stronger, more aligned, high-performing teams through team coaching, workshops, and facilitation.
Team Coaching &
Group Facilitation
Events, networking community, and group coaching for powerhouse working moms navigating the juggle of career and kiddos.
The Shift Collective
Why work with me
Real conversations that cut through the noise and get to the heart of what’s holding you back.
Proven experience coaching executives, founders, and high-performing teams for 10+ years.
Bold action + practical tools to elevate your confidence, clarity, and impact.
Sustainable growth: because real performance can’t come at the cost of burnout.
I’m here to challenge your thinking and fuel the bold moves that Shift everything.
Clients I’ve worked with:
What my clients have to say:
Most clients notice positive momentum within 2–3 sessions, but the real shift comes after 3–6 months of consistent work
Ian, Tech Entrepeneur
“I highly recommend Vicki as a coach. She is deliberate, intentional, authentic, and deeply invested in your success. Her support has been foundational to both my personal and professional growth.”
Kristina, Managing Director, Barrows North America
“Vicki has been pivotal in helping our team build a feedback culture. She brought deep knowledge, structure, and immense empathy. The result has been more honest conversations, clarity in performance and impact, and greater trust across the team.”
If you’re ready to get unstuck, grow with bold confidence, and perform at your highest level let’s talk.